Shine Brighter
Custom Jewelry, Crafted For You
Central Minnesota’s premier jeweler, crafting custom designs since 2000.
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“Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings.”
Kendra, St. Cloud
Shine Brighter
Custom Jewelry, Crafted For You
BOOK AN APPOINTMENT
“Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings.”
Kendra, St. Cloud
Jewelry That’s Uniquely Yours
Our unique design experience allows you to create a personal statement that mass-produced jewelry simply can’t match. Our custom design process is 100% free and entirely in-house. From the initial consultation to the final polish, our team of expert designers and goldsmiths collaborate with you to bring your vision to life.

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From Ideation to Creation
Our process starts with a friendly chat. We’re eager to learn about your style, preferences, and the story behind your dream piece. This personalized approach ensures your custom jewelry is as unique as you are.


Your Story is Our Masterpiece
At J.F. Kruse, we believe that the best jewelry tells a story. Hear from our owner, Melissa Kelley, about how we transform your story into a stunning, heirloom-quality piece.
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HAND-CURATED
DESIGN YOUR OWN ENGAGEMENT RING
Your love is one of a kind, your engagement should be too.
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Frequently Asked Questions
Still have questions? Our FAQ section covers everything from our design process to material options. Find answers to common questions and learn more about how we bring your vision to life.
Is custom more expensive?
Can I use my own metal and gemstones?
How long will it take to make my custom piece and/or engagement ring?
The lead time on a custom engagement ring varies from jeweler to jeweler, and largely depends on the intricacy of the design and the number of changes, if any, that are made throughout the process. At J. F. Kruse, most custom designs can go from sketch to finished product within 3 to 6 weeks. With that said, it’s important to know that the J.F. Kruse artisans don’t believe in taking shortcuts, so your final completion time may be longer depending on your project’s unique elements and any changes that are requested. If you’re hoping to propose with your custom engagement ring at a particular event or occasion, we strongly recommend starting the custom design process as early as possible to ensure you have the ring in hand at the time in question.
How are custom engagement rings made?
From there, we’ll bring your design ideas to life through hand-drawn sketches and/or real-time 3D technology. Your input and feedback will be the focus as our expert staff guide you in creating a piece that is all entirely your own. Need to make changes? We’re happy to help make every detail absolutely perfect! We can rework any element of the design if something isn’t quite right. After you approve the visual image of your design, our artisans will create a 3D wax model that you can hold, feel and even try on. The wax model allows you to have another visual of what your finished design will look and feel like. It’s all becoming real!
Once any final adjustments are made to the wax model, your custom piece is handed off to our goldsmith and diamond setters. Your selected precious metal will be poured into the mold of your piece to create a casting of your design. Then, each hand-selected diamond and gemstone will be added to your setting by hand, which is then polished to perfection. Congratulations: Your custom engagement ring is ready for its forever owner!
How long does a custom engagement ring take to make?
How much does a custom engagement ring cost?
The final cost of your custom engagement ring will vary — no two are the same, after all! — and will largely depend on the quantity of diamonds and gemstones, as well as the “4 Cs” of diamonds: Cut, color, clarity, and carat weight. Our expert designers can help you balance these elements to choose design details that meet both your budget and your vision. The weight of your finished design, i.e. the amount of precious metal used to create your custom engagement ring, will also impact the final cost. At J.F. Kruse, up to 50% of the metal in your custom engagement ring can come from existing jewelry; you may also incorporate diamonds and gemstones from personal heirloom pieces. Using gemstones you already own can help to keep your costs down while adding emotional significance to your new, custom setting!
For most custom engagement pieces, the cost of labor (not to be confused with the cost of design, which is 100% complementary at J.F. Kruse!) starts at about $695, plus the cost of precious metals, diamonds, and any other gemstones featured in your design. When you choose an engagement ring out of a showcase, you are still paying for these elements, but the breakdown of cost for each is not specified on the price tag. When you choose a J. F. Kruse custom engagement ring, you’ll enjoy total price transparency and will personally decide how much you spend on each element – you are in the driver’s seat!
Are custom design pieces 100% guaranteed?
THE J.F. KRUSE DIFFERENCE
When It’s Forever – Honored to be Your Family Jeweler. At J.F. Kruse you can expect


FIND OUT WHY THOUSANDS TRUST J.F. KRUSE JEWELERS

Proven
Experts

4.9
Excellent experience with Amanda finding an engagement ring for my fiance She stayed within my tight budget, and didn't push me to buy anything I couldn't afford. I felt very well taken care of, and my needs completely met. Found a ring i loved, and got it in a timely manner. Looking forward to coming back for free cleanings and resizings. Great service all around!
Everyone is always happy and great to deal with. We bought our rings 15 years ago and have referred many many many people there. The service and reliability is always top notch. We have never been disappointed with them. We ...
From the moment I walked into J.F. Kruse, I was amazed by their selection. My fiancé, at the time, asked that I gather ideas of ring types I liked. I can tell you that I had no idea, but the ...
Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings. Everyone we dealt with was amazing and so helpful when it came ...