Shine Brighter

Custom Jewelry, Crafted For You

Central Minnesota’s premier jeweler, crafting custom designs since 2000.

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“Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings.”

Kendra, St. Cloud

Shine Brighter

Custom Jewelry, Crafted For You

Central Minnesota’s premier jeweler, crafting custom designs since 2000.

BOOK AN APPOINTMENT

“Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings.”

Kendra, St. Cloud

Jewelry That’s Uniquely Yours

Our unique design experience allows you to create a personal statement that mass-produced jewelry simply can’t match. Our custom design process is 100% free and entirely in-house. From the initial consultation to the final polish, our team of expert designers and goldsmiths collaborate with you to bring your vision to life.

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From Ideation to Creation

Our process starts with a friendly chat. We’re eager to learn about your style, preferences, and the story behind your dream piece. This personalized approach ensures your custom jewelry is as unique as you are.

Your Story is Our Masterpiece

At J.F. Kruse, we believe that the best jewelry tells a story. Hear from our owner, Melissa Kelley, about how we transform your story into a stunning, heirloom-quality piece.

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HAND-CURATED

DESIGN YOUR OWN ENGAGEMENT RING

Your love is one of a kind, your engagement should be too.

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Frequently Asked Questions

Still have questions? Our FAQ section covers everything from our design process to material options. Find answers to common questions and learn more about how we bring your vision to life.

Is custom more expensive?
In most cases, custom designed jewelry is not more expensive than showcase items, and you get exactly what you want! Pricing is based on many factors, such as complexity, diamonds and gemstones selected as well as the type and amount of metal needed. J. F. Kruse Jewelers offers a free estimate and reviews all the possible options to ensure that you are well educated about the process. Our goal is to help you design a beautiful, one-of-a-kind piece that fits your style and budget.
Can I use my own metal and gemstones?
While it is generally best to use new metals when creating your design, we are also able to reuse metal from jewelry you have and re-create it into new and exciting designs. For structural integrity, we can use up to 50% of your metal in a new piece. You can also create your design to include your own diamonds and gemstones. This allows you to retain the sentimental value of the jewelry you are recycling.
How long will it take to make my custom piece and/or engagement ring?
Most custom designs can be completed within three to four weeks. There are no shortcuts to quality. We highly recommend starting very early for any custom designs desired for a specific event or occasion.

The lead time on a custom engagement ring varies from jeweler to jeweler, and largely depends on the intricacy of the design and the number of changes, if any, that are made throughout the process. At J. F. Kruse, most custom designs can go from sketch to finished product within 3 to 6 weeks. With that said, it’s important to know that the J.F. Kruse artisans don’t believe in taking shortcuts, so your final completion time may be longer depending on your project’s unique elements and any changes that are requested. If you’re hoping to propose with your custom engagement ring at a particular event or occasion, we strongly recommend starting the custom design process as early as possible to ensure you have the ring in hand at the time in question.

How are custom engagement rings made?
The process of creating a custom engagement ring starts with the design concept. At J.F. Kruse, the first step is to sit down with you to understand your vision for the ring or, if you don’t have an initial idea in mind, help you visualize your options and select elements that your spouse-to-be-will love. Our non-commissioned artisans and designers will listen to you, make suggestions, and work closely with you to develop ideas.

From there, we’ll bring your design ideas to life through hand-drawn sketches and/or real-time 3D technology. Your input and feedback will be the focus as our expert staff guide you in creating a piece that is all entirely your own. Need to make changes? We’re happy to help make every detail absolutely perfect! We can rework any element of the design if something isn’t quite right. After you approve the visual image of your design, our artisans will create a 3D wax model that you can hold, feel and even try on. The wax model allows you to have another visual of what your finished design will look and feel like. It’s all becoming real!

Once any final adjustments are made to the wax model, your custom piece is handed off to our goldsmith and diamond setters. Your selected precious metal will be poured into the mold of your piece to create a casting of your design. Then, each hand-selected diamond and gemstone will be added to your setting by hand, which is then polished to perfection. Congratulations: Your custom engagement ring is ready for its forever owner!

How long does a custom engagement ring take to make?
The lead time on a custom engagement ring varies from jeweler to jeweler, and largely depends on the intricacy of the design and the number of changes, if any, that are made throughout the process. At J. F. Kruse, most custom designs can go from sketch to finished product within 3 to 6 weeks. With that said, it’s important to know that the J.F. Kruse artisans don’t believe in taking shortcuts, so your final completion time may be longer depending on your project’s unique elements and any changes that are requested. If you’re hoping to propose with your custom engagement ring at a particular event or occasion, we strongly recommend starting the custom design process as early as possible to ensure you have the ring in hand at the time in question.
How much does a custom engagement ring cost?
It’s the first question on everyone’s mind when the topic of bespoke engagement rings arises: Just how much is a custom engagement ring? Custom = expensive, right? Not at J. F. Kruse! Our design services are completely free, so your custom ring will likely cost about as much as other engagement rings in our showcases.

The final cost of your custom engagement ring will vary — no two are the same, after all! — and will largely depend on the quantity of diamonds and gemstones, as well as the “4 Cs” of diamonds: Cut, color, clarity, and carat weight. Our expert designers can help you balance these elements to choose design details that meet both your budget and your vision. The weight of your finished design, i.e. the amount of precious metal used to create your custom engagement ring, will also impact the final cost. At J.F. Kruse, up to 50% of the metal in your custom engagement ring can come from existing jewelry; you may also incorporate diamonds and gemstones from personal heirloom pieces. Using gemstones you already own can help to keep your costs down while adding emotional significance to your new, custom setting!

For most custom engagement pieces, the cost of labor (not to be confused with the cost of design, which is 100% complementary at J.F. Kruse!) starts at about $695, plus the cost of precious metals, diamonds, and any other gemstones featured in your design. When you choose an engagement ring out of a showcase, you are still paying for these elements, but the breakdown of cost for each is not specified on the price tag. When you choose a J. F. Kruse custom engagement ring, you’ll enjoy total price transparency and will personally decide how much you spend on each element – you are in the driver’s seat!

Are custom design pieces 100% guaranteed?
At J.F. Kruse, the entire custom design process is completely free — you pay only for the finished ring! On top of that, we have a 100% happiness guarantee on all our custom work. It is our job to listen to you and ask the right questions throughout the process to ensure your final piece checks all your boxes and exceeds all your expectations. If you don’t absolutely love your finished design, we will remake it for free. That’s how serious we are about every custom piece we create at J. F. Kruse!

THE J.F. KRUSE DIFFERENCE

When It’s Forever – Honored to be Your Family Jeweler. At J.F. Kruse you can expect

FIND OUT WHY THOUSANDS TRUST J.F. KRUSE JEWELERS

Proven

Experts

4.9

Excellent experience with Amanda finding an engagement ring for my fiance She stayed within my tight budget, and didn't push me to buy anything I couldn't afford. I felt very well taken care of, and my needs completely met. Found a ring i loved, and got it in a timely manner. Looking forward to coming back for free cleanings and resizings. Great service all around!

Seth M.

Everyone is always happy and great to deal with. We bought our rings 15 years ago and have referred many many many people there. The service and reliability is always top notch. We have never been disappointed with them. We ...

Jeff S.

From the moment I walked into J.F. Kruse, I was amazed by their selection. My fiancé, at the time, asked that I gather ideas of ring types I liked. I can tell you that I had no idea, but the ...

Candace G.

Zachary and I loved our experience with you! As soon as we walked into the building I knew this would be the best place to get our rings. Everyone we dealt with was amazing and so helpful when it came ...

Kendra N.